b.creative
Celebrate 2009! Creative showcase
Client: Morrisons — Today
Agency: Billington Cartmell
In May 2007, Morrisons issued their first Corporate Social Responsibility (CSR) report, which targeted environmental, business and social issues. Containing a mass of information and data, the challenge was to communicate the key messages in easy bite-size chunks for our customers to understand, engage with and use as inspiration. The 'Today' campaign works across all media and communicates Morrisons environmental achievements using simple, engaging, everyday facts that are actionable by the consumer today.
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