b.creative
Celebrate 2008! Creative showcase
Client: Sony PlayStation (SCEE) – This is living campaign
Agency: LBi London
PlayStation 3 is a living, evolving games console – the Cell processor and network platform interact and evolve the experience in real time. Therefore the campaign launch microsite is also a piece of living, evolving entertainment. The idea for the campaign is a virtual hotel and the guests that find themselves there. Visitors can explore their rooms – and deduce for themselves what living is all about. A truly interactive, groundbreaking, ever-changing experience. Just like PlayStation 3.
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