b.creative

Celebrate 2008! Creative showcase

Catalyst Innovations – Brother Max - Bloom

Client: Catalyst Innovations – Brother Max
Agency: Bloom

Brother Max is a new-to-world brand. Catalyst Innovations came to Bloom with a range of smart, innovative babycare products to make life simpler for busy parents. At the heart of the brand is the story of a product designer who started having ideas for the range when his second son Max was born and life suddenly became more complicated. Hence a name, identity, pack design, advertising and web design, all fuelled by the brand essence 'Simply Smart'.

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