A recent study by Blue Skies Marketing Recruitment asked a sample of people working in the design & branding sector their thoughts on what they considered most important to them when looking for a new job, and what the key…
A warning before we start about something called endism. Endism happens a lot in marketing and occurs when the arrival of a new medium causes pundits and experts to stand on platforms and announce the demise of an older medium.…
Posted By James Farmer, Publishing Director, B2B Marketing Magazine. james.farmer@b2bm.biz
It seems that I am regressing back to the beginnings of time asking what is B2B marketing all about, or more precisely what is a B2B marketer all about? I have…
The effects of the ongoing credit crisis are now being felt in many sectors around the world. The marketing industry appears to be no exception, with the most recent Bellwether Report from the Institute of Practitioners in Advertising suggesting that…
Presentation by Patrick Collister at a recent Blue Skies seminar identified the key rules for the evolving communications landscape.
1. A business about brands
In today’s world if you understand brands, you have a future! We have become more concerned with the…
The creative/marketing industry is not an industry that starts at 9 and finishes at 5. Never has been; never will be. The business that we’re in is that of selling ideas – and I’m afraid they have a tendency of…
Marketing Recruitment – With the national news media constantly speculating on the state of the country’s economy I thought it might be timely to offer you an update on what we’re seeing, from the ‘front line’ as it were.
The specialist…
Transport for London – The Bus
Whenever there’s a recession, advertising is one of the first sectors to feel the pinch.
The Bellwether Report, a review of how marketers plan to spend their money, suggests that if the cold winds do blow,…
At the centre of every teenager’s life is their mobile phone so it is unsurprising that adland has been exploring new ways of using the phone as an advertising platform.
The trouble is, most mobile-based marketing has been creatively uninspiring.…
Jobseekers are turning their backs on more traditional methods of seeking employment, research has found.
A new survey has found that jobseekers are increasingly turning to the internet when applying for vacancies, according to Onrec.com
Taleo Research discovered that almost…
