Blue Skies Blog

Posted on September 11th, 2009 by Beck Rich

The Raise of Agency

There’s been much speculation from the national media about the job market, as well as plenty of commentary from the trade press about employment conditions within the agency world. Working closely with the industry, Blue Skies has, in the last few…

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Posted on September 11th, 2009 by Beck Rich

Brands Building Stable Foundations

As the current climate becomes more stable, we’ve has noted that a positive growth pattern has begun to form across the in-house marketing and creative industry as companies are again starting to invest in skilled personnel.

 

Blue Skies thought it’d be…

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Posted on June 5th, 2009 by Marnie Chrisp

Business Confidence Poll Results

We recently conducted a poll on Business Confidence levels within agencies.

Following the more optimistic macro economic data of the last month or so, we asked our agency clients:

” When looking at your expectations for business over the next three to six months,…

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Posted on March 6th, 2009 by Marnie Chrisp

Seven ideas of advertising – Patrick Collister

Patrick Collister was the final speaker at the b.creative workshops held on 27th Jan 2009 at The Hospital.

Patrick presented the 7 ideas that are used in advertising today

1. The Presenter – Needs to be believable, trustworthy and have similar values as…

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Posted on March 6th, 2009 by Marnie Chrisp

Getting your first creative job – Graham Fink

Graham Fink was the third Creative Director to speak at the b.creative workshops held at The Hospital on 27th Jan 2009.

Dave Trott called it ‘ predatory thinking’, as in you need to know everything there is to know about the…

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Posted on March 6th, 2009 by Marnie Chrisp

Brand you: selling yourself in a crowded market – Matt Powell

Matt Powell led the second b.creative workshop  held at The Hospital on 27th Jan 2009.

Creative Directors are busy people with overflowing in-boxes and not enough hours in the day. You need to stand out from the crowd.  However Matt stressed…

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Posted on March 6th, 2009 by Marnie Chrisp

A day in the life of a creative agency – Paul Banham

Paul Banham was our first Creative Director to speak at the b.creative creative workshops held at The Hospital on 27th Jan 2009.

Paul kicked off the day by introducing several key figures that make up any agency, explaining what each does…

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Posted on February 5th, 2009 by Gareth Vale

Celebrate 2009! Blue Skies Creative Showcase – Patrick Collister

Patrick Collister formerly ECD at Ogilvy & Mather and EHS Brann, now a director of Creative Matters and the Won Report holds court with 300 of the creative industry’s leading figures, remonstrating with them to give the next generation of…

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Posted on February 4th, 2009 by Gareth Vale

Rory Sutherland’s 3 part plan to solve all our problems

Rory Sutherland, Vice Chairman and Executive Creative Director, Ogilvy Group gives the great and the good from the UK’s creative and advertising industries his 3 part plan for prospering during these unnerving economic times.

Boycott dismal media – refuse to advertise…

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Posted on December 5th, 2008 by Beck Rich

How to become a savvy job seeker

According to Brand Republic, a survey conducted by NORAS has shown there are considerably more UK job seekers year on year, with 123% increase in candidates actively looking for a new role between 2006 and 2007. With the market becoming…

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