Blue Skies Blog

Posted on November 17th, 2008 by Marnie Chrisp

The Future of Creativity

On Tuesday 11th November Mark Wickens, Chairman & Creative Partner at Brandhouse, shared his vision for the Future of Creativity. Mark focused on answering the question ‘What effect is our changed relationship with technology having on the way we go…

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Posted on October 30th, 2008 by Marnie Chrisp

How to get your first job in Marketing

‘You need experience to get a job, but without a job how do you get any experience?’

Creating an exceptional CV

When taking those first tentative steps towards a career in marketing it’s easy to become frustrated when receiving little or no…

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Posted on October 7th, 2008 by Marnie Chrisp

How account planning holds the key…

As agencies start to feel the bite of the credit crunch, the latest industry seminar from Blue Skies seems to have been aptly timed. Liz Bielinska & Rebecca Ashley of Planning Express shared their views and secrets on ‘How account…

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Posted on September 12th, 2008 by Gareth Vale

Who owns the ‘big idea’

The 9th September 2008 saw Blue Skies Marketing Recruitment host an evening with keynote presentations coming from Andy Hyatt, Head of Digital, Bernard Hodes Group, Craig Morgan, Managing Partner, Spike, Buster Dover, Head of Digital, VCCP and Aaron Martin, Executive…

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Posted on September 11th, 2008 by Marnie Chrisp

Six of the best…

Patrick Collister of The Joined Up Company shows his six of the best ads for the past three years. www.joinedupcompany.com

HBO BBDO New York
(USA): 1:47
This campaign has been winning awards for Best Use of Outdoor as well as Best Integrated idea. To…

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Posted on August 14th, 2008 by Caroline Bland

Design & Branding people have their say

A recent study by Blue Skies Marketing Recruitment asked a sample of people working in the design & branding sector their thoughts on what they considered most important to them when looking for a new job, and what the key…

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Posted on June 24th, 2008 by Julian Saunders

Engagement: the innocent word that spells the end of control for the adman

A warning before we start about something called endism. Endism happens a lot in marketing and occurs when the arrival of a new medium causes pundits and experts to stand on platforms and announce the demise of an older medium.…

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Posted on June 9th, 2008 by James Farmer

Vertical or industry recognition … why bother being a B2B marketer?

Posted By James Farmer, Publishing Director, B2B Marketing Magazine. james.farmer@b2bm.biz

 

It seems that I am regressing back to the beginnings of time asking what is B2B marketing all about, or more precisely what is a B2B marketer all about? I have…

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Posted on June 5th, 2008 by Kate Middlemiss

Crunch time for design and branding jobs

 

The effects of the ongoing credit crisis are now being felt in many sectors around the world. The marketing industry appears to be no exception, with the most recent Bellwether Report from the Institute of Practitioners in Advertising suggesting that…

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Posted on May 23rd, 2008 by Patrick Collister

Creative rules for the new communications landscape

Presentation by Patrick Collister at a recent Blue Skies seminar identified the key rules for the evolving communications landscape.

 

1. A business about brands

 

In today’s world if you understand brands, you have a future! We have become more concerned with the…

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