Presentation by Patrick Collister at a recent Blue Skies seminar identified the key rules for the evolving communications landscape.
1. A business about brands
In today’s world if you understand brands, you have a future! We have become more concerned with the…
The creative/marketing industry is not an industry that starts at 9 and finishes at 5. Never has been; never will be. The business that we’re in is that of selling ideas – and I’m afraid they have a tendency of…
Transport for London – The Bus
Whenever there’s a recession, advertising is one of the first sectors to feel the pinch.
The Bellwether Report, a review of how marketers plan to spend their money, suggests that if the cold winds do blow,…
At the centre of every teenager’s life is their mobile phone so it is unsurprising that adland has been exploring new ways of using the phone as an advertising platform.
The trouble is, most mobile-based marketing has been creatively uninspiring.…
