A warning before we start about something called endism. Endism happens a lot in marketing and occurs when the arrival of a new medium causes pundits and experts to stand on platforms and announce the demise of an older medium.…
Posted By James Farmer, Publishing Director, B2B Marketing Magazine. james.farmer@b2bm.biz
It seems that I am regressing back to the beginnings of time asking what is B2B marketing all about, or more precisely what is a B2B marketer all about? I have…
The effects of the ongoing credit crisis are now being felt in many sectors around the world. The marketing industry appears to be no exception, with the most recent Bellwether Report from the Institute of Practitioners in Advertising suggesting that…
