Rory Sutherland’s 3 part plan to solve all our problems
Rory Sutherland, Vice Chairman and Executive Creative Director, Ogilvy Group gives the great and the good from the UK’s creative and advertising industries his 3 part plan for prospering during these unnerving economic times.
Boycott dismal media – refuse to advertise in it
Take some of your recruitment pot and spend it on young talent
Spread Optimism
The Blue Skies Marketing Recruitment creative showcase held at the Hospital Club, on the 27th January, gave Rory the perfect opportunity to give the slightly beleaguered industry a well needed shot of positivity.
Tags: advertising, creative, creative showcase, design, ogilvy, rory sutherland
I think Rory’s idea is brilliant! The media must take more care and responsibilty to the nations morale. As Rory says, if all we read in the papers is doom and gloom, it doesnt inspire us to go and buy anything, even at discounted rates, which is what we are supposed to do to get us out of the mess!
on February 12th, 2009 at 10:21 am | Report this as an innapropriate comment.