Patrick Collister was the final speaker at the b.creative workshops held on 27th Jan 2009 at The Hospital.
Patrick presented the 7 ideas that are used in advertising today
1. The Presenter – Needs to be believable, trustworthy and have similar values as…
Graham Fink was the third Creative Director to speak at the b.creative workshops held at The Hospital on 27th Jan 2009.
Dave Trott called it ‘ predatory thinking’, as in you need to know everything there is to know about the…
Matt Powell led the second b.creative workshop held at The Hospital on 27th Jan 2009.
Creative Directors are busy people with overflowing in-boxes and not enough hours in the day. You need to stand out from the crowd. However Matt stressed…
Paul Banham was our first Creative Director to speak at the b.creative creative workshops held at The Hospital on 27th Jan 2009.
Paul kicked off the day by introducing several key figures that make up any agency, explaining what each does…
