News & Events
The world according to, well, us!
As we deal with candidates and agencies and brands all day every day, we're well placed to review, filter and circulate an informed opinion on the many varied issues that pop up in our industry.
To read about our latest news simply click on the link below each feature.
Training 'helps marketers to build their careers'
- Date posted:
- 26th March 2009
Over the past few months, commentators have continued to stress the importance of training as a way of maximising the potential of staff in the effort to steer businesses safely through the recession. ...
Digital media to form vital role in Vimto's record £5m marketing push
- Date posted:
- 26th March 2009
New online video marketing campaign from Vimto to target younger audience ...
VisitBritain launches mobile marketing application
- Date posted:
- 26th March 2009
A new marketing campaign has been launched by VisitBritain ...
Major marketing rules shake-up proposed
- Date posted:
- 26th March 2009
New advertising ruling could put a stop to the exaggeration of the environmental benefits of products ...
Fairtrade branding 'will explode'
- Date posted:
- 26th March 2009
Cadbury's became the latest company to commit to going fair trade with its Dairy Milk chocolate bars earlier this month and the ethical certification could become an important marketing point for signed-on firms in the recession, according to one expert. ...
Redundancy promotions 'popular with consumers'
- Date posted:
- 25th March 2009
Marketers are looking for increasingly innovative ways of promoting their products as the credit crunch forces consumers to reduce their spending, with some turning to offering redundancy cover to entice buyers. ...
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