News & Events

New direct marketing figures released

Date posted:

14th April 2008

New figures show the trends for direct marketing in 2008.

Market investment advisers Bellwether have released a report for the first quarter of 2008, detailing spending on direct marketing (DM).

The report states that one in five companies have reduced their existing DM budgets, but that 13 per cent have increased the money they will spend this year.

Companies that have increased their DM budgets include those in the travel, entertainment and financial sectors.

Those companies which intend to spend less seem to be responding to the decreased consumer spending seen in recent months as well as the general lack of confidence in the economy.

Chairman of the Institute for Practitioners in Advertising DM futures group Amanda Phillips said that the marketing industry should respond to the downturn seen in some market sectors.

"There is definitely an air of economic uncertainty underlying the performance of the industry. If clients do start to rein in their spend it's up to us as an industry to instill confidence, prove the value of the disciplines we are experts in and focus on delivering added value and accountability," she said, according to Precision Marketing.

A report by new media agency Twentysix London, published in the Independent, said that marketers are obliged to come up with increasingly intelligent ways to sell products due to consumers becoming less susceptible to older methods.

Blue Skies Marketing Recruitment works on behalf of both permanent and freelance agency and in-house candidates across the creative, design and branding, digital, DM, events, experiential, integrated, PR and sales promotion sectors.