News & Events

DM appointment for Goodyear Dunlop

Date posted:

18th April 2008

Goodyear Dunlop has announced that it will increase its direct marketing.

Tyre supplier Goodyear Dunlop has announced that it is to make new appointments as part of a revamped marketing division, reports Precision Marketing.

The company is looking for a new direct marketing chief, as well as a brand manager, in a bid to revitalise its image for consumers.

A corresponding large-scale advertising campaign will also be launched, to run online, in print and via telemarketing, according to the magazine.

Both of the new executives will work under brand and marketing manager Mark Dilks. The company's group managing director is Mark Brickhill.

The company's pan-European direct marketing business was previously managed by Claydon Heeley.

Goodyear is one of the world's biggest tyre suppliers and recently introduced its new RunOnFlat tyre. The company holds a leading position in the UK, with its products available from almost every tyre dealer in the country.

Blue Skies Marketing Recruitment works on behalf of both permanent and freelance agency and in-house candidates across the creative, design and branding, digital, DM, events, experiential, integrated, PR and sales promotion sectors.