News & Events

Search marketing 'set to grow'

Date posted:

21st April 2008

Many companies intend to increase their search engine marketing budgets this year, according to a new report.

Digital marketing execs may be interested to read that a significant proportion of businesses plan to up spending on search engine marketing.

According to a report from E-consultancy and Neutralize, almost two-thirds of companies intend to increase their paid search budgets over the next 12 months, with 61 per cent set to plough more money into search engine optimisation (SEO).

Almost one in ten firms said they spend at least £1 million a year on paid search, while 16 per cent pay a minimum of £50,000 for SEO services.

"It appears evident that search engine marketing is now cemented in the minds and therefore budgets of UK marketers," commented Lucy Cokes, managing director of Neutralize.

The latest Bellwether Report from the Institute of Practitioners in Advertising suggested that spending on search increased at a faster rate than that on overall internet marketing during the first three months of 2008.

Blue Skies Marketing Recruitment works on behalf of both permanent and freelance agency and in-house candidates across the creative, design and branding, digital, DM, events, experiential, integrated, PR and sales promotion sectors.