News & Events

Survey shows dissatisfaction with online media owners

Date posted:

23rd April 2008

A new survey has revealed a decline in the perception of service provision by online media owners.

The Institute of Practitioners in Advertising yesterday released the results of its biannual sector survey, which showed a further decline in satisfaction with the services that online media owners are providing for their agency clients.

Approximately 243 respondents were asked about topics such as ease of contact with the sales team, regularity of contact, response to a brief and quality of dispute resolution.

Social network website Bebo saw the biggest drop in satisfaction, with 7.9 per cent. AOL and Yahoo! were also voted as providing a less than satisfactory service.

However, Facebook, MySpace, Unanimis and Times Online all saw overall levels rise by five per cent or more.

Nigel Gwilliam, head of digital at IPA, said: "Whilst there are bright spots in the display market, we are disappointed to see overall levels of satisfaction have declined for a majority of media owners versus the previous survey in autumn 2007.

"The online ad market has grown nearly 40 per cent year-on-year, let's hope the bullishness in the market is not leading some media owners to be complacent about service."

Earlier this month, the IPA announced the members that will make up the panel for the 2008 Effectiveness Awards.

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