News & Events

Survey finds spending trends in pay-per-click marketing

Date posted:

6th May 2008

A survey has been carried out to find the money spent on pay-per-click marketing.

A UK digital marketing agency has carried out a survey of affiliate spending on pay-per-click (PPC) marketing campaigns, it has been announced.

Bigmouthmedia carried out research all over the UK in order to discover which regions are spending the most on this channel of marketing.

It found that businesses in London and the south-east were leading the spending on PPC, but that other areas in Scotland, Wales and the north-west are beginning to close the gap and are driving the growth of the industry.

Lyndsay Menzies, managing director of bigmouthmedia UK, said the discovery shows that marketers are proving that they can keep up with new technology to better their campaigns.

"Our research has shown that the affiliates are extremely savvy when it comes to search marketing. If you're going to run an affiliate campaign you absolutely need to coordinate it with your search campaign," she said.

Bigmouthmedia is an organisation that provides search engine optimisation, e-marketing and internet marketing solutions. It was established in 1997 and has offices in London, Edinburgh and Manchester, as well as worldwide.

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