News & Events

Marketers 'should consider consumer preferences'

Date posted:

16th May 2008

A survey has revealed the search engine preferences of UK consumers.

UK consumers have been found to prefer natural search results from channels such as Google to paid-for links which may appear, reports Precision Marketing.

The 2008 Search Attitudes survey, which was commissioned by search agency Tamar, discovered that over half of UK consumers are now aware of the difference between the two and that many are more trusting of the natural search results.

Tamar search director Neil Jackson said that marketers should be aware of this, rather than simply carrying out a campaign how they see fit.

"Brands that do not consider consumer preferences with their online strategy will get left behind. It is more important than ever that brands move away from an over-reliance on paid search and implement a joined-up search strategy," he said.

In December 2007, Google was the world's most popular search engine, with 46.47 per cent of the market share. Yahoo! took second place with 17.16 per cent.

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