News & Events

New appointment for WPP

Date posted:

20th May 2008

WPP will appoint Torrence Boone in a role at a new agency, it has emerged.

London communications service WPP Group has announced that one of its executives is to move to a position in New York, reports Brand Republic.

Torrence Boone will be chief executive of Project Da Vinci, a codename for an agency which will handle computer giant Dell's marketing services.

He has previously worked for Publicis, as well as Digitas and the interactive agency Avenue A.

Mr Boone said that the new project, which is believed to be renamed Synarchy in the future, will be "bold and innovative" in the fields of client-agency relationships.

Sir Martin Sorrell, whom Mr Boone will be reporting to, said that he is pleased with the move.

"The goal from the start was to design and build a new kind of marketing organisation, that not only provides unique solutions for Dell, but meets other clients' marketing needs and does so using developments in technology," he said.

WPP is one of the world's largest communications services groups and employs around 100,000 people in 2,000 offices worldwide.

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