News & Events

Marketers 'should embrace blended search'

Date posted:

20th May 2008

People looking to optimise the sales of their products and services should note the increase of blended searches, it has been claimed.

Marketers should use universal or blended searches if they wish to attract maximum attention to their websites, according to one expert.

Media Week reports that brands are increasingly building podcasts, videos and images into their content in a bid to increase search engine optimisation , as this can attract attention from users including bloggers.

This is because search engines like Google and Yahoo! are now including searches of all channels, rather than just text.

Microsoft AdCentre community manager for Europe, Mel Carson, said that the phenomenon is on the increase, although pay-per-click marketing will still be extremely important.

"With the internet - and in particular search - becoming such a popular way for people to find information, online PR is becoming more and more important," he said.

Figures from the Office for National Statistics state that nearly 15 million households in the UK had internet access in 2007.

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