News & Events

North East 'the best' for brand loyalty

Date posted:

3rd June 2008

Affluent singles and couples from the North East are most likely to stay faithful to brands.

A new study has shown regular communication with consumers can pay off for marketing companies - especially in the North East.

Research for G2 Data Dynamics found this region to be the most faithful to products or brands who keep their customers updated, with Wales and London close behind, reports Precision Marketing.

In these areas, the demographics showing the most loyalty were professional singles or couples, usually living in affluent urban areas.

G2 Data Dynamics commercial and operations director Alan Thorpe said he hopes the data will be a useful marketing tool in Britain's current economic uncertainty.

He says: "It has never been more vital for brands to find customers that are happy to be communicated with, but also target those who will reward ongoing communications with their loyalty."

The poll comes amid increasing worries about product fidelity. Recent research by Virgin Money found Premier League clubs' hold on fans may be loosening, with one in seven supporters refusing to renew their season tickets in the wake of price hikes.