News & Events

Marketers express optimism over business outlook

Date posted:

13th June 2008

British marketers have said they are positive about the prospects for their businesses this year in a new survey.

Almost four in ten marketing professionals believe their businesses will see better performances in the next 12 months, according to a poll by the Chartered Institute of Marketing (CIM).

The organisation's latest Marketing Trends Survey showed that less than a fifth of respondents thought their companies' performances would deteriorate in the next year.

More than 40 per cent said they believed they would see the same level of prospects as are being experienced at present. The survey also showed that spending on advertising activities is on the rise, while 30 per cent of marketers said they expect to recruit more staff in the next 12 months.

"Marketers remain confident about their own prospects, despite the end of the 'nice' decade," commented David Thorp of the CIM.

"This may be because today's professional marketers know that they can help their organisations exploit the opportunities an economic downturn brings."

A recent study by the Advertising Association found that total UK expenditure on advertising rose to £19.4 billion last year.

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