News & Events

New digital creative operation for Mail on Sunday

Date posted:

17th June 2008

The Mail on Sunday is introducing its own digital creative service for advertising clients.

The Mail on Sunday is looking to secure its high-profile digital advertising contracts with the launch of an in-house creative agency.

Following a string of six-figure deals with clients including HP, Pipex and Hugo Boss, management have appointed John Goldstein - director of online fashion store ASOS - to head the new initiative.

He will work with the Mail on Sunday's nine-strong creative team as well as the group's digital arm, Associated Northcliffe Digital, reports Media Week.

Depending on the success of the service, plans are in place to extend the team further in the near future.

Among the Mail on Sunday's other lucrative contracts is an advertising deal with environmental group WRAP, featuring a tailored microsite to coincide with National Recycling Week.

The digital creative expansion comes just months after the newspaper relaunched its flagship website Mail Online to accommodate rapid advertising growth.

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