News & Events

Appointment announced by Admedia

Date posted:

25th June 2008

Media specialist company Admedia has announced the appointment of a new managing director.

Experiential media agency Admedia has announced that it will appoint Garry Lace as its new managing director.

Mr Lace will begin his new role, which will involve driving growth at the company, on July 1st, reports Brand Republic.

The company operates media for 200 shopping centres, 131 motorway service centres and a number of bars, restaurants and nightclubs.

Mr Lace will move from Intelligent Marketing, where he is chairman, to take up the position. He also previously worked at marketing agency Lowe, which he left in 2006 amid claims that he had met the chief of the rival agency that poached its biggest client soon after.

"I have kept my head down for a couple of years. I began to miss running a business but didn't want to go back and run an ad agency, I'd already run three of them," he told Media Guardian.

Philip Vecht, Admedia's joint chief executive, said: "Garry has an exceptional mix of corporate, agency, media and private equity experience and contacts."

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