News & Events

Conference to discuss online marketing in Manchester

Date posted:

30th June 2008

A conference is to be held this summer to discuss major issues and topics in the marketing industry.

The Internet Advertising Bureau (IAB) has announced that it will hold a marketing conference in Manchester this July.

IAB Engage will take place on July 23rd at the city's Bridgewater Hall and will feature speakers from many of the UK's leading brands, including Orange, Microsoft and AOL.

Topics will include using search effectively, integrating brands with other media, social media and mobile, along with a specific discussion on marketing outside London, entitled Creativity Outside the M25.

"The internet is a vast and exciting medium, and our job at the IAB is show [marketers] exactly how to employ the range of disciplines it offers to welcome consumers and establish a secure and effective online presence," the IAB website states.

Industry magazine The Drum will sponsor the event and tickets can be obtained via the IAB website.

The IAB is the trade association for online advertising and has over 380 members, including media agencies and owners.

Blue Skies Marketing Recruitment works on behalf of both permanent and freelance agency and in-house candidates across the creative, design and branding, digital, DM, events, experiential, integrated, PR and sales promotion sectors.