News & Events

Image makeover for the Sunday Times

Date posted:

7th July 2008

The Sunday Times has had an image overhaul.

Broadsheet newspaper the Sunday Times revealed its newly-overhauled image this weekend.

The redesign features a new masthead, a new font and a new strapline, reports Design Week.

It is the first time that the paper will use colour in all its sections, with a view to making it bolder and brighter.

It is hoped that the slogan "For All You Are" will help to improve the newspaper's stern image and allow it to appeal to a broader audience.

Katie Vanneck, Times Media sales and marketing director, said: "This major brand campaign, the first in nine years, marks a significant shift from promotional campaigns to a long-term brand strategy.

"Our new slogan recognises that we are multi-dimensional people with a host of interests and passions."

The Sunday Times occupies a dominant position in the quality Sunday market; its 1.3 million circulation equals the Sunday Telegraph, the Observer and the Independent on Sunday combined.

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