News & Events

MECH 'assembling digital dream team'

Date posted:

21st July 2008

McCann Erickson Communications House Manchester has made two new executive appointments.

Digital marketing agency McCann Erickson Communications House (MCEH) Manchester has appointed two new executives as it further increases its digital portfolio.

Gavin Forth will become digital development director and Kevin McKay will take up the post of digital technical director.

Mr Forth was previously employed as Orange's UK head of entertainment and has also worked for Guinness and Boots.

Meanwhile, Mr McKay was formerly head of digital at Manchester advertising agency CBJWT and has also been part of McCann Erickson's healthcare operation.

McCann chief executive Sue Little said that the appointments are part of a concentration on digital marketing as a better method of communicating with consumers.

"As an agency we are looking to deliver a totally results-focused digital approach that integrates seamlessly with our overall offering. By further strengthening our team we are aiming to create the strongest integrated digital offering in the UK," she remarked.

McCann Erickson is a creative and digital advertising agency that specialises in online and offline advertising, including branding and market research.

Blue Skies Marketing Recruitment works on behalf of both permanent and freelance agency and in-house candidates across the creative, design and branding, digital, DM, events, experiential, integrated, PR and sales promotion sectors.