News & Events

Small businesses 'should embrace online marketing'

Date posted:

29th July 2008

Online marketing is "often effective" for small companies, it has been suggested.

Small firms can benefit from utilising online marketing in order to drive sales, an expert has said.

Writing in the Small Talk section of Hartford Business, Rhonda Abrams said such advertising is "often effective".

She advised: "If you've never looked at online advertising, perhaps now's the time to give it a try."

According to Ms Abrams, online ads are cost effective and allow businesses to get detailed information concerning how many people have seen their promotions and how many have gone from them to firms' websites.

She went on to say that two of the "best choices" concerning online advertising for small organisations are directory ads and search engine marketing (SEM), however, the latter option takes time to be successful.

A particular advantage of SEM identified by Ms Abrams is the fact that companies are charged on a pay-per-click basis.

In other web news, figures produced earlier this month by Hitwise revealed that Google accounted for 69.17 per cent of all US searches over June.