News & Events

Gardiner Richardson succeed in next stage of Tyneside campaign

Date posted:

8th August 2008

North-east based Gardiner Richardson has continued to the second stage of its rollout of funds to attract new entrepreneurs across the area.

North-east based Gardiner Richardson has continued to the second stage of its rollout of funds to attract new entrepreneurs across the area.

Following investment from the Local Enterprise Growth Initiative, the projects have now launched an ad campaign aimed at encouraging youngsters with business ideas to come to South Tyneside Means Business to develop them.

Dom Aldred, director at Gardiner Richardson, said: "We placed a strong focus on creativity with the campaign theme, using TV, radio, outdoor and press advertising, visual PR and media relations, a website and DVDs as platforms for reaching our target audience and raising awareness.

"]The] first phase, 'Wherever you find your idea'…was launched in summer 2007 delivered significant results."

The second phase of its advertising campaign to heighten awareness of the services offered to young entrepreneurs has been judged as doing well so far, making a majority of people aware of the campaign and what it does for people.

Speaking about the success of the advertising campaign so far, John Scott, of South Tyneside Means Business, said: "It's been exciting to see the excellent results of our campaign, which reflects on the creative input by Gardiner Richardson…this campaign is something that both South Tyneside and Gardiner Richardson can be proud of."

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