News & Events

Shelter to go mobile in donor retention campaign

Date posted:

12th August 2008

Charity set to use mobiles to keep in touch with donors, in an attempt to increase retention

Homeless charity Shelter is to start a 12 month campaign utilising mobile platforms to aid donor retention, it has been revealed.

The charity is set to begin its campaign on August 20, with online and CRM activity to continue throughout the year.

It is hoped that the campaign will keep donors updated on the progress of the charity, and ensure that retention is increased through maintaining interest and loyalty to the charity.

Direct marketing manager at Shelter, David Jackson said: "By engaging users with the content and important work that Shelter does in the UK, donors will be reminded that their direct debit payments are more than just a note on a bank account statement."

"By launching a 'light touch' communications channel we are able to reinforce their decision to support Shelter with good news about where their money goes in helping homeless and badly housed people."

MIG, the company appointed to handle the mobile marketing for Shelter, already boasts Freemantle as one of its clients.

Freemantle owns the X Factor TV show among others, and MIG is responsible for all SMS interactivity on Freemantle shows, including SMS voting for the nationwide hit.

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