News & Events

Newspapers to die out 'by end of next decade'

Date posted:

22nd August 2008

Newspapers will cease to be a medium for marketers as readers are turned off print

The days of newspapers as an effective marketing medium are numbered, one report has argued, suggesting that advertisers are better off spending their money elsewhere.

American journalist Vin Crosbie has published a report stating that readers, investors and advertisers are continuing to turn their back on the printed medium, in favour of online news, be it written or in video format.

"More than half of the 1,439 daily newspapers in the United States won't exist in print, e-paper, or website formats by the end of next decade. They will go out of business," Crosbie said.

"The few national dailies - namely USA Today, the New York Times, and the Wall Street Journal - will have diminished but continuing existences via the web and e-paper, but not in print. The first dailies to expire will be the regional dailies, which have already begun to implode."

This rather pessimistic view is arrived at by Crosbie explaining that the readers have been the first to desert newspapers, and advertising revenue will simply follow readers, to online or broadcast media.

This view may explain the already-marked rise in online advertising spend, and certainly won't do much to calm the fears of the struggling press in the UK, which only yesterday announced 65 less jobs through a Trinity Mirror revamp.

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