News & Events

Email marketing to grow by a quarter

Date posted:

22nd August 2008

Research shows cash invested in email marketing rising sharply

Email marketing is set to grow by 24 per cent throughout the year in the UK alone, according to recent research suggesting that the popularity of the medium is set to widen significantly.

By the end of the year, the 2008 Email Marketing Platforms Buyer's Guide has predicted that marketing by email will have grown to £274 million, a distinct rise in comparison to 2007's figures.

Such research comes in support of advice to direct marketers that postal marketing should be followed up and complemented by email marketing, to create a wider appreciation of the brand.

Marketing recruitment in online advertising is likely to grow massively in the near future, as online marketing revenues is outstripping income from more traditional advertising mediums.

What's more, online advertising has been the one form of marketing to have grown in recent months during a period in which many private companies are restricting their marketing budgets.

Blue Skies Marketing Recruitment works on behalf of both permanent and freelance agency and in-house candidates across the creative, design and branding, digital, DM, events, experiential, integrated, PR and sales promotion sectors.