News & Events

TV marketing 'likely to remain low for some time'

Date posted:

26th August 2008

Significant drops in marketing revenue across TV industry symptomatic of state of economy

The slump in TV advertising revenues is showing no signs of slowing down, it has been reported, as ITV is predicted to suffer a second quarter of significant drops in marketing revenue.

Marketing firms have been suffering from the private sector tightening its collective promotions budgets in the wake of the downturn, but ITV has been the most public casualty of such a decline in spending.

Following the worst week in the broadcaster's history during the Olympics, ITV looks set to report revenue declines of up to 16 per cent year-on-year for October, a Guardian report details.

There are chances however, that the company will be able to restrict such losses to just ten per cent or so, but this demonstrates the acute nature of the downturn.

Yet marketing recruitment has yet to suffer according to many investigations into the industry, which have found that although starting salaries are failing to rise at the rate they have been known to, the number of jobs available have remained largely constant.

Sky Media, which sells airtime on BSkyB's various channels, was also reported to be expecting similar falls in marketing revenue.

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