- You are here:
- Home > News > Digital media to form vital role in Vimto's record £5m marketing push
Digital media to form vital role in Vimto's record £5m marketing push
Tue 26 Oct 2010
New online video marketing campaign from Vimto to target younger audience
Vimto Soft Drinks has confirmed that it is to launch its biggest marketing push ever, with online advertising set to form the cornerstone of its efforts to win over the teen market.
In a statement released by the firm, it revealed that its £5 million 'Teen Power' campaign will see the product marketed through a variety of media, including TV, radio, mobile and internet.
At the same time, it has also been confirmed that the company will also look to take advantage of the digital marketing potential of social networking sites in a bid to establish the brand among the popular consciousness of the UK youth market.
Announcing the launch of the new drive, Vimto Senior Brand Manager, Emma Hunt, said: "We have great confidence in Vimto and recognise the potential that further investment can bring to the brand despite the economic downturn.
"We undertook major research to ensure that we continued to take the brand in the right direction."
Meanwhile, distiller Whyte and Mackay has also stated its intention to make use of Twitter and Google Maps for marketing purposes as it unveils a new 'safari hunt' campaign, through which consumers in London and Glasgow will have the opportunity to track down free bottles of whiskey.
Blue Skies Marketing Recruitment works on behalf of both permanent and freelance agency and in-house candidates across the creative, design and branding, digital, DM, events, experiential, integrated, PR and sales promotion sectors.
Back to List