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The marketing marathon

Now that I have fully recovered from my first ultra-marathon I’ve found myself thinking about how ru...

Posted: July 23rd, 2018
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Is there a difference between B2B & B2C marketing?

Is there a difference between B2B & B2C marketing?

Lara Lee - Managing Consultant - B2C Marketing

Posted: July 20th, 2018
Author: Lara Lee

An interesting question and one that I often contemplate when taking job briefs from my clients within the B2C sector. They always seem convinced that they need someone from a B2C background; but why? I try to challenge as often...

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The diversity issue

Posted: July 19th, 2018
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In the last few years a large number of companies have adapted their advertising strategies to be more inclusive of minority groups, however there is still some way to go and many brands are still criticised for failing to represent...

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TAGS: diversity

The diversity issue
The gender pay gap issue

The gender pay gap issue

Posted: July 17th, 2018
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All the hype around the gender pay gap debate has culminated in, what I guess most people suspected would be the case, the realisation that women are paid on average less than their male counterparts in a large majority of...

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TAGS: salary

Workplace wellbeing

Posted: July 16th, 2018
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Company culture and the benefits employees receive have been talking points for a few years now, but all of this is taking a back-seat in 2018 with workplace wellbeing, and more specifically mental health, at the forefront of business leader’s...

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Workplace wellbeing
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