2020 vision - creative market review

Posted: January 24, 2020

When I started at blueskies in late 2019, I knew that getting as much knowledge of my new Creative market was how I would succeed. Through countless conversations with peers, clients, candidates and everything in between, I’ve been able to gain a great view of how things have changed over the past year. I’m still learning some of the nuances of my market, but these are some things I’ve picked up on thus far.


Must Haves!

Over the past year, we have seen a significant increase in clients asking for full-time roles with a much more specific skill set. Roles solely in animation, motion graphics, cinema 4D and web development have been noticeably on the up, offering some new types of opportunities for quality creative and digital candidates!



One issue which became a prevalent problem for us as the year went on was the fact of some of our clients implementing recruitment freezes due to reduced budgets and the economic instability haunting the country. This has provided an opportunity for companies to find the time to restructure and streamline their teams and identify skill gaps; allowing us to use our recruitment expertise and give them some guidance.


Candidate Attraction & Engagement!

Candidates have been looking for more flexibility from employers, whether this comes in the form of flexible working hours, days from home, extra holiday allowance. Additionally, as the recruitment process has become more complex, candidates have become disengaged with clients, and dropped out due to a lack of feedback or general momentum.


Temp vs Perm!

In 2020, I think we could easily see an increase in permanent positions, as clients will be keen to staff-up for their new clients and projects. This is likely to carry on in a steady rise approaching the later stages of the year, with IR35 coming into full swing.


It looks to be a promising year, and if you’re thinking about looking for any creative or digital, perm, contract, or freelance roles around the Midlands, please don’t hesitate to get in touch! Alternatively, if you are a potential client looking for our specialist recruitment aid, contact us.


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