All the hype around the gender pay gap debate has culminated in, what I guess most people suspected would be the case, the realisation that women are paid on average less than their male counterparts in a large majority of UK businesses.
This has become a huge issue for some of the country’s most iconic brands who could potentially be hit with criticism from their loyal customers. The social media backlash has already been huge for companies like L’Oreal, who market primarily to women, reportedly coming out second from the bottom of the ‘gender pay gap’ table with a gap upwards of 30% in favour of men.
Agencies and companies alike have, by law, had to file their gender pay gap reports if they employ over 250 people, and the figures have varied significantly from a mean average of between 5.7% and (shockingly) almost 40%. It’s pretty sad to note that no agency achieved a pay gap of 0% but some of the largest B2C advertisers have been reported to have better results, with BT for example reported to have a mean pay gap of just 0.7%, according to a Campaign survey.
The gender pay gap is certainly going to be an ongoing focus for many businesses and brands, and whilst currently only businesses over a certain size have been forced to report their salaries, it’s an issue that all companies need to be really aware of moving forward.
It’s been great to see that some companies are using their results as an opportunity for positive PR, shouting about the amount of females they employ in senior positions and reporting some seriously low percentage gaps, and in a few cases some results that are actually in favour of women! It would be great to see everyone paid equally for the same amount of work, regardless of gender, and hopefully that time isn’t too far away