What about the UKs second city? A recent article published by The Drum suggests that advertising is way too focused on targeting the London market and has left half of the population, those living outside of the capital, feeling as though they aren’t accurately represented.
When surveyed, 32% gave the opinion that if you’re from the North you’re not shown in ads, and that the ad creators focused on their own ‘regional bias’ with the majority of the UKs firms being located in the city, where the streets are allegedly paved with gold!
However, with London being viewed by some as our most culturally diverse city is it a surprise that it’s more prevalent in terms of representing us in ads? Have a read of the full article here and we’d love to hear what you think, because in our opinion the Midlands is most definitely the place to be.