which benefits attract those all-star candidates?

Posted: December 14, 2018
Author: Claire Needham

I had a refreshing conversation with one of my clients this week. They asked me to take part in research they are conducting, investigating their reward offering as a business. I honestly felt a wash of warmth and pride to be working with an organisation that values its employees to this extent. 

It was the first time I have been asked to take part in a survey focussed on rewards and benefits, I’m sure it won’t be the last. Reward surveys can be used to differentiate employers, when it comes to developing the best packages for candidates

It got me thinking about the insight recruitment consultants can offer clients, for example whether they are paying market salaries, offering sufficient training and development and whether their benefits are competitive in the marketplace.

In my experience salary isn’t everything, often my candidates are more attracted by additional benefits, in particular packages that improve wellbeing and work life balance. In the past few months I've witnessed a growing focus on holiday offerings and flexible working. Many candidates are looking to balance their personal commitments and interests with work life and are willing to sacrifice money to do so. 

The rise of company perks has also been interesting, a little goes a long way, particularly when convenience is concerned. Some benefits on offer are free breakfast, lunch deliveries, onsite car washing, hair dressers and childcare.   

Employees today expect to be supported by their employers and are prepared to move on if they don’t feel valued. I am pleased that some businesses in the Midlands are investing in learning about their workforces and developing market leading offerings - after all, it will make my life easier! 

If in the New Year you are reviewing your rewards packages please consider speaking to your recruitment partners. We are ideally placed to advise you on what to offer to attract and retain the best candidates and to differentiate from your competitors. 


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