A recent article
I read written by Kate Magee
, opened up a debate that got me thinking. It was focused around comments from Sir John Hegarty, who believes those working in-house would end up “working with the most boring creative people you will ever meet”. He also said that “you will spend your whole life working on f#cking baked beans. Now, I like baked beans, but I don’t want to spend my whole life working on them – you need stimulation”. Quite a sweeping statement and the article closed asking for opinions, so here’s mine…
Having recruited across the creative
industry, both in-house and agency, for the past 10 years at blueskies, I don’t agree. Yes, there are some brilliant agencies that are very exciting to work with. That clearly live and breathe what they do and do it with passion and conviction. And yes, working on multiple brands, you can test and stretch your creative ability and create for different audiences, normally in a creative working environment. However, not every agency is this way!
In my experience it’s certainly not the case that you can’t get all the above from working in-house. Some of the most creative clients I have are in-house brands. Brands that believe in the value and power of design and nurture and invest in their creative teams. To be the best they can be and allow their imaginations to thrive.
Now that’s just my opinion and I’m keen to hear others. Is it so black and white? Is working in-house as boring as Sir John suggests?
I believe it’s not about which side of the fence you work on but finding the place that’s right for you. Where your ideas will be valued, nurtured and encouraged - In-house or agency.