selling in your transferable skills

Posted: August 15, 2019

You’re looking for a new role. You’ve seen a job description you like the sound of, but it requires a skillset you don’t directly have. Or so you think. 
It’s important to know that the majority of employers aren’t looking for the perfectly polished candidate, but one that they can polish themselves.
This can get confusing when looking at job adverts and role specifications that outline ‘essential’ and ‘desirable’ skills. Instead of reading job descriptions at face-value, dissect them to see what the core responsibilities of the role are. Then see how your skillset can adapt to that. This is where a recruiter can help you – they can do the dissection with you, and then probe questions around your past experiences to see the core skills you have that can be transferred to the role.

For instance, most client-facing roles in marketing will require communication skills. When have you had to explain your ideas to other people in the past? At university you may have had to present research findings and answer questions from lecturers. Think of how you tackled these questions and enjoyed the challenge. A lot of creative roles require a collaborative approach, working with the team around them to create exciting concepts for designs. Where have you had to contribute to a group discussion in the past and come to a unanimous decision? Perhaps you were on the committee for an extra-curricular society that required you to make joint decisions with your peers. For graduates and juniors, it is so important to know how your past experience can transfer to the role you’re looking to apply to. You might come up against candidates who have worked the same role in the past, suggesting they are most suited to the position. But this isn’t always the case.

Always look at beyond what the role asks for. So many skills are transferable to different areas of marketing; you simply need to know how to sell yourself to represent these skills effectively. Your recruitment consultant can help you with this, please don't hesitate to get in touch. 


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