onboarding checklist

The first few weeks are a very important time for your new employee and the team they have been hire...

Posted: December 1st, 2018
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How Nike use influencer marketing

Posted: September 12th, 2018
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We all know the name. We recognise the infamous swoosh whenever we see it. We know the motto and use it more than we think. Just Do It. Nike is the world’s leader in manufacturing and supplying athletic wear and...

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TAGS: influencer marketing marketing

Influencer marketing

Posted: September 5th, 2018
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I recently read an interesting article on Marketing Week about whether influencers need to be more transparent. This got me thinking about how influencer marketing has evolved and whether this is something that all good marketing strategies should now include....

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TAGS: brand marketing

AI is the way forward

Posted: August 22nd, 2018
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AI (artificial intelligence) is intelligence demonstrated by machines as opposed to natural intelligence by humans. AI systems will demonstrate some of the following behaviours that would otherwise be carried out by a human; learning, reasoning, planning, motion, knowledge and perception....

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TAGS: AI marketing

Advice on making the agency to clientside move

Posted: August 6th, 2018
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Candidates wanting to make the move from an agency account handling role to a clientside marketing role is becoming way more common that I’ve ever known it to be. It’s a familiar story for candidates to join agency land at...

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TAGS: advice agency clientside marketing

How Nike use influencer marketing

Influencer marketing

AI is the way forward

Advice on making the agency to clientside move

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