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Private to Public - making the move

Having specialised in recruiting across the Not for Profit sector for nearly 8 years now, I have see...

Posted: July 25th, 2018
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The marketing marathon

The marketing marathon

Posted: July 23rd, 2018
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Now that I have fully recovered from my first ultra-marathon I’ve found myself thinking about how running one is like marketing. I love running and helping to support other women achieve their running goals. I love my job and helping...

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TAGS: Marketing

Is there a difference between B2B & B2C marketing?

Lara Lee - Managing Consultant - B2C Marketing

Posted: July 20th, 2018
Author: Lara Lee

An interesting question and one that I often contemplate when taking job briefs from my clients within the B2C sector. They always seem convinced that they need someone from a B2C background; but why? I try to challenge as often...

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Is there a difference between B2B & B2C marketing?
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