the market view - B2C

The consumer market has continued to be focused heavily on digital , particularly in retail. Adaptin...

Lara Lee - Managing Consultant - B2C Marketing

Posted: May 21st, 2019
Author: Lara Lee

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Would you consider hiring someone who frightens you?

Would you hire someone who frightens you?

Posted: April 9th, 2019
Author: Lara Lee

Have you ever sat in an interview across from an engaging, enigmatic, intelligent human and suddenly found yourself absolutely petrified? As a leader of a function you want the best possible team around you, people that get you, that have...

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TAGS: b2c hiring marketing Recruitment

is the high street really a thing of the past?

Posted: October 2nd, 2018
Author: Lara Lee

I find the sight of my local High Street quite depressing these days and this seems to be a recurring theme across many towns. The image of a tumble-weed blowing down a street with empty units, charity shops and discount...

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TAGS: b2c retail

Is the High Street really a thing of the past?

Private to Public - making the move

Posted: July 25th, 2018
Author: Sally Attridge

Having specialised in recruiting across the Not for Profit sector for nearly 8 years now, I have seen an increasing need for commercial marketers as the industry shifts and becomes more competitive. My clients are typically charities fighting for their...

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TAGS: b2b b2c marketing private sector public sector

Is there a difference between B2B & B2C marketing?

Posted: July 20th, 2018
Author: Lara Lee

An interesting question and one that I often contemplate when taking job briefs from my clients within the B2C sector. They always seem convinced that they need someone from a B2C background; but why? I try to challenge as often...

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TAGS: b2b b2c marketing