market review : B2B & NFP

The past 12 months have been full of change and we have seen ourselves adapting to the market more than ever. In-house creative and marketing departments have continued to invest heavily in their teams, and we have seen an increase in roles at all levels. Specialist digital skills have remained at the forefront of clients’ needs as businesses invest more across broader digital channels. I have also seen a good number of fully integrated marketing roles where clients are maintaining a true multi-channel approach. This is also reflected within inhouse creative teams where we have seen an increase in demand for broader skill sets for example pairing graphic design with web development.

This year has seen an increase in opportunities at a senior level and I have been encouraged by the quantity of strong applicants in this space. Candidates have continued to be in high demand and have benefitted from multiple opportunities to choose from, meaning clients need to position themselves attractively at every stage of the recruitment process and ensure that they are offering competitive packages to secure the best talent.

For your business to stand out you need to consider your employer brand. It’s about more than company values on the website and a funky social media presence; you also need to make sure that candidate experience represents your values. Everything from your application process through to first day on-boarding. It’s underestimated how important it is that the journey candidates take with you is a positive one, whether you’re working in partnership with an agency or recruiting directly.

the market view - B2B & NFP

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