Digital Marketing Coordinator

Posted on June 30, 2022
Ref: 1246

Role: Digital generalist

Location: West Midlands, West Midlands

Salary: £20,000 - £26,000

Type: Permanent

Specialism: Industrial/Manufacturing

Talk to

Keelan Virgo

Call: 01789 201458

email Keelan


I’m thrilled to be working with our new client, a reputable supplier of industrial equipment to huge names, who are in a period of serious growth and are looking for a Digital Marketing Coordinator to join the fast-paced marketing team. The position will see you oversee your own product area, responsible for all content writing, email marketing and website management to best market your product range. This is a brilliant opportunity to join a very supportive and friendly team and further your own development, particularly for a Marketing Assistant looking for a step up.


Key Responsibilities:


  • Write engaging and concise content for product descriptions on the website, social media posts and email campaigns with SEO in mind.
  • Support on the management of the business social media accounts (primarily LinkedIn).
  • Manage and regularly review blog and web content using the WordPress CMS.
  • Perform basic edits of product images using Adobe Photoshop software to be uploaded on the website.
  • Work closely with the Marketing Manager and Web Developer to create designs and functionality for the website.
  • Conduct keyword research using Google Ads.
  • Create email marketing campaigns and perform post-campaign reports reviewing their performance to optimise efficiency of future campaigns.
  • Contribute to social media posts across all the businesses platforms in line with brand guidelines to build further awareness.
  • Perform competitor analysis occasionally, working with the wider team, to make sure product pricing is competitive.


The Ideal Candidate:


  • Have at least a years Marketing experience, or a Marketing graduate with demonstrable writing/editing skills perhaps from their own small business or internship/placement year.
  • A talented word-smith, able to write engaging and coherent content from scratch.
  • An exceptional eye for detail, able to pick up on inconsistencies and errors in text and images.
  • Basic working knowledge of Adobe CC, primarily Photoshop and InDesign.
  • Understanding of SEO, PPC, Google Ads and Google Analytics.
  • Experience using CMS’s (WordPress, Wix, HubSpot, Magento etc).
  • Exceptional level of verbal and written communication.


This role would ideally suit a Marketing Assistant, Marketing Officer, Marketing Coordinator, Digital Marketing Assistant, Digital Marketing Officer, Digital Marketing Coordinator, Content Assistant or a Social Media Assistant with strong written ability and experience using Adobe CC applications.


My client is based in Stourbridge and operate a fully on-site working policy. Their modern offices (with a bar!) are commutable from Dudley, Kidderminster, Harborne, Birmingham, Rubery, Wolverhampton, Bridgnorth, Bewdley, Stourport-on-Severn, Bromsgrove, Oldbury, Smethwick, West Bromwich, Wednesbury and surrounding areas.


BSMKV45422 – Digital Marketing Coordinator – Stourbridge (On-site) - £20,000-£26,000 DOE + bonus


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