Digital Marketing Specialist

Posted on May 24, 2022
Ref: 1225

Role: Digital generalist

Location: Leicestershire, East Midlands

Salary: Up to £35,000

Type: Permanent

Specialism: Retail/Fashion/Wholesale


Our client is a family run E-commerce B2C retail business who are looking to recruit a Digital Marketing Specialist for their growing business based in East Leicestershire. This role will report into the Head of Digital Marketing and work with the marketing team to develop and execute the digital marketing strategy for all online platforms.

As Digital Marketing Specialist, you will be responsible for all digital marketing activity for various brands – acquisition through to conversion and retention. You will work closely with the wider brand marketing and digital team as well as customer service and sales team to ensure that all digital marketing requirements are planned, delivered and monitored.

Key responsibilities:

· Responsible for the digital application of marketing plans for their numerous brands.

· Ownership of the paid media budgets across different media channels and markets.

· Work closely with external agencies (PPC, SEO, PR and Website Development).

· Work with the Brand Marketing teams (trade and direct to consumer) to develop omni-channel marketing campaigns that leverage digital opportunities and support overall brand objectives.

· Develop and manage brand emails for both marketing and transactional communication.

· Work with the social media team to manage the organic social communications.

· Create performance reporting for the digital activity of our outdoor brands.

· Manage a Digital Marketing Assistant.

To be considered for this Digital Marketing Executive position you will have had a minimum of 3 years broad digital marketing experience ideally within an ecommerce business or be a candidate looking for a move into a specialist digital marketing position within a mainly B2C retail business. Candidates must have excellent communication skills, both written and verbal, be proactive, passionate about customer journeys and delivering exceptional customer experiences

You will be results driven, enjoy a challenge, have mentoring or coaching experience and have an interest or passion in outdoor activities and lifestyle.

This role would suit a Digital Marketing Assistant, Digital Marketing Coordinator, Digital Marketing Executive, Digital Marketing Officer, Digital Marketing Specialist, Digital Content Officer, Digital Content Executive, Marketing Officer, Marketing Executive, Marketing Coordinator or a Digital Marketing Manager looking for a new challenge.

This is a hybrid role where you will be based in company’s Head Office 2-3 days/week and can work remotely the rest of the time. Their offices are commutable from locations such as Corby, Kettering, Extam, Empingham, Normanton, Luffenham, Market Harborough, Peterborough, Bourne, Melton Mowbray, Leicester, Wigston, Kibworth, Grantham, Bourne, Stamford, Easton on the Hill, Wittering, Ketton, Colsterworth, Bottesford, Syston, East Leicestershire.

BSMEG45388 - Digital Marketing Specialist – Permanent – Hybrid/East Leicestershire, £27 – 35k + benefits

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