Digital Marketing Specialist

Posted on July 29, 2019
Ref: 505

Role: Digital generalist

Location: Oxfordshire, Home Counties

Salary: £30,000 - £37,000

Type: Permanent

Specialism: Retail/Fashion/Wholesale

Talk to

Lara Lee

Call: 01789 201458

email Lara



This company is an extremely well-known consumer brand with a number of product ranges sold within grocery and home retail.  Also with a professional B2B division, this role of Digital Marketing Specialist will support the consumer channel.

The Role: Working as the digital specialist within the marketing team, you will be responsible for driving and delivering the digital strategy, creating engaging content across all channels.  Understanding your market and identifying target audiences, you will use social media, SEO, PPC, CRM and email marketing to engage and inform customers to motivate them to purchase.

Key responsibilities:

  • Plan, create and activate content across all channels

  • Create landing pages and microsites using the CMS to increase visitors to the site

  • Develop and deliver all email marketing activity - work with head office to segment data, write email content and monitor ROI

  • Create content calendars for social media, paid and organic and brief agencies

  • Manage lead generation through LinkedIn

  • Responsible for managing paid social campaigns

  • PPC; responsible for managing AdWords campaigns and managing agencies

  • SEO

  • Budget management and reporting

  • Google Analytics

The Candidate: In order to apply for this Digital Marketing Specialist role you will have previous experience working as a broad digital generalist in a B2C business.  You must be confident and a strong communicator and be driven and ambitious and eager to develop the digital strategy of this business.  With a hands on background of PPC and SEO you will also have experience of using CRM and CMS to create email campaigns, landing pages and microsites, experience of managing social media, both paid and organic and be an expert user of Google Analytics.

As well as the salary of £30000 - £37000 the benefits which accompany the role are as follows; 23 days holiday plus BH, excellent pension, company bonus, life assurance, product discount and ongoing training & development.

This Digital Marketing Specialist role is commutable from Oxford, Warwick, Banbury, Milton Keynes, Northampton, Bicester, Stratford on Avon


Digital Marketing Specialist, Bicester, £30,000 - £37,000

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