The Company: An exciting indoor visitor attraction based in central Nottingham with two sites currently and plans to open more across the next few years.
The Role: A super exciting opportunity for an established Marketing Manager with experience across both digital and traditional marketing channels including radio and outdoor. Joining at a time of growth, the role requires someone with creativity and passion who can really look to drive the promotion of these attractions and build brand awareness. This is a new role and will allow the individual to really shape the strategy and direction of the marketing plan and then have full control of delivering it; every marketers dream!
Create annual marketing and promotional plan to drive brand awareness and increase footfall to two centres in Nottingham and Belfast – regular travel to Belfast required
Manage all launch activity for a new site in 2020
Digital- introduce a more robust digital marketing strategy including managing all social media content, blogger outreach, competitions, web content, SEO and potentially introduce some paid search activity
Offline- manage and deliver all print advertising, outdoor and PR activity and manage all radio campaigns directly
Develop relationships with local partners in each location to create joint-campaigns and competitions and raise awareness of the attraction
Responsible for budgets at each site and reporting back on campaign success
Close working with the Director and other managers in the business as well as some agency partners
The Candidate: You will be a generalist and have experience of creating and delivering campaigns aimed at driving footfall and building brand awareness. Ideally coming from travel, leisure, retail, visitor attraction background, you will love the hands on nature of marketing and be able to work in a fast-paced environment. Creative and innovative, you will come up with ideas and be a great people-person able to garner relationships with partners. The role is likely to become more biased towards digital moving forwards. Although based in Nottingham, this role requires an individual who is able to travel to Belfast regularly and spend several nights at a time away. Although a standard 37.5 hour working week, there may be occasion to work outside of this as this business is open 7 days a week and until late in the evenings.
Salary is £35,000 - £40,000 plus good holiday allowance, pension, healthcare and bonus
This Marketing Manager role is commutable from Nottingham, Leicester, Mansfield, Derby, Coventry, Hinckley
Marketing Manager, £35,000 - £40,000, Nottingham