An online retailer of home and garden products which has seen significant increase in sales this year is looking for a Paid Search Specialist. Although based in the Worcester area, the digital team are home based and so this individual can be located anywhere within the UK. Occasional travel to the HQ would be required.
The Role: Joining a well-established digital and eCommerce team, you will be responsible for managing all paid search activity across Google and Bing (including Shopping) for several eCommerce sites to drive engagement and acquisition of customers and increase spend and revenue.
- Plan all Google Adwords, Bing Ads and all Shopping paid search activity
- Manage a significant budget for paid search activity across several eCommerce sites
- Create and optimise campaigns including all keyword research and bidding, campaign build and management and tracking
- Track all campaigns and report on successful channels. Adapt and use test and learn techniques to ensure high ROI and manage CPA.
- Regular reporting on ROI
The Candidate: You will have experience of running successful paid search campaigns with expertise across Google, Bing and Shopping channels and a deep technical understanding of creating and running campaigns. Ideally from an online retail background, you will have managed multiple paid campaigns for different brands with large budgets and high ROI. This role would suit someone from a digital/paid search agency background as well as candidates from an in-house role. You must be highly commercial and analytical, have good creative ideas and be innovative and engaging. To be successful you will be able to demonstrate clear increases in revenue that are directly attributed to your paid search campaigns. You MUST have expertise and strong working knowledge in Google Shopping and Bing Shopping as well as Adwords.
As well as a salary of circa £30,000 - £35,000 doe, the benefits which accompany the role are as follows; 25 days holiday plus BH, bonus, pension
This Paid Search Specialist role is a remote, home based position. Would also suit a PPC Executive.
The office is commutable from Birmingham, Worcester, Cheltenham, Evesham, Droitwich, Bromsgrove
Paid Search Executive, remote/home based, £30,000- £35,000 doe