The Company: A phenomenal online sports apparel organisation that has grown year on year since conception. Operating globally, they are currently looking for talented, world-class candidates to join their entrepreneurial business.
The Role: An exciting opportunity for a senior CRM Executive with experience of how to build out a customer journey using test and learn. You will have experience of creating email campaigns, as well as direct mail inserts and app pushing. Working closely with the insight, creative and content teams to create engaging and exciting direct to consumer campaigns driving acquisition and retention.
Use insight from test and learn and previous campaigns to build the customer journey and create segmented campaigns
Create email campaigns using HTML
Work alongside the marketing analysts to segment data for campaigns
Work with the content and creative teams on campaign concept and messaging
Adopt A/B testing
Post campaign analysis to make changes to future campaigns and to report on CPA and revenue
Work cross-functionally with different stakeholders in the business
The Candidate: You must be a confident, personable individual who can build relationships quickly and show gravitas. You will have previous experience of designing and delivering email campaigns which are fully responsive for multiple email providers and platforms and be able to demonstrate how you have increased revenue and decreased cost per acquisition (CPA). Some experience of building email campaigns in HTML is required. An interest in fitness/sports would be advantageous. You also need to be analytical and able to drawn insight from your results and use to make improvements to future campaigns.
As well as the salary of £25,000 - £28,000 the benefits which accompany the role are as follows; 25 days holiday + BH, pension, health insurance, gym membership, bonus and free parking
This Senior CRM Executive role is commutable from Birmingham, Worcester, Evesham, Redditch, Leamington Spa, Stratford on Avon
senior crm executive, Birmingham, £25,000 - £28,000