My client is an industry leading and specialist distributor within the engineering sector and is now looking for a Senior Digital Marketing Executive- eCommerce to join their team based in Wolverhampton.
Responsible for their eCommerce brand, this Senior Digital Marketing Executive will manage the Magento 2 website to drive traffic to the site, provide an excellent user experience (UX) through to conversion and purchase.
Responsibilities will include:
- Manage all website content including product uploads
- Ensure that the UX and customer journey through the site is effective to reduce drop off and abandon-cart
- Create banners using Adobe CS
- SEO- ensure all website content is fully optimised
- Email marketing- create e-campaigns using Mailchimp and email automation
- Paid search using agency
- Social media
To be successful in this role, you will have worked within an eCommerce role previously and ideally have both B2B and B2C experience. Knowledge of Magento 2 eCommerce platforms is required along with experience of using CMS on WordPress. You will also have experience of creating digital campaigns for lead generation and to drive traffic to a website using CRM, email, SEO and paid search channels.
It is essential to have some experience of Adobe Photoshop and Illustrator to create simple web banners and graphics for email and to edit images for the website. You will be educated to degree level or equivalent within a relevant subject and have a strong ROI focus where you have driven an increase in website traffic and revenue.
This role will be office based five days per week in Wolverhampton.
The Senior Digital Marketing Executive – eCommerce role is commutable from Oldbury, Walsall, Wolverhampton, Telford, Dudley
Senior Digital Marketing Executive-eCommerce, Wolverhampton, £26,000 - £35,000 DOE